On Digital Media

On Digital Media, Episode #32: Mike Shehan, CEO of Booyah Networks and SpotXchange

In another installment of Digital Media Makers, our guest is Mike Shehan, CEO of Booyah Networks and Spotxchange.

SpotXchange is a hosted ad management platform for streaming video that provides targeted ad insertion and scheduling, campaign management and reporting. It’s billed as the world’s first auction-based exchange for streaming video advertising.

SpotXchange borrows many of the best practices of sponsored search and applies them to an online video ad marketplace. These practices include, self-service tools, free market bidding, transparent reporting, an aggregated marketplace, and real-time tracking and optimization.

John Federico had an opportunity to sit down with Mike to discuss Spotxchange, its role in the market for streaming video and the Company’s plans for growth.

About Mike Shehan

A longtime Internet entrepreneur, Michael founded Booyah Networks in May 2001. Michael’s first company was LOGEX International, LLC, an e-commerce solutions provider focused on the retail and catalog industries in 1996. LOGEX was acquired by AppNet in 1998. AppNet went public in 1999, and then it was acquired by CommerceOne (NASDAQ: CMRC) in 2000. Michael served as president for AppNet’s two fastest growing divisions - e-Commerce Solutions and Outsourcing Services divisions. Immediately prior to founding Booyah Networks, Michael was the CEO of Ereo, Inc, a venture backed image search technology. Michael holds a bachelor’s degree from Vanderbilt University.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

Technorati Tags: Booyah Networks, SpotXchange, On Digital Media, John Federico, Mike Sheehan, Streaming Media, Streaming Video, Video, Digital Media, Digital Media Makers, Interview, Advertising, TV, Video Advertising, Advertising Standards, Flash Video

 

 On Digital Media, Episode #32: Mike Shehan, CEO of Booyah Networks and SpotXchange [30:35m]: Play Now | Play in Popup | Download

26.Apr.07 Digital Media Makers, Episodes Read more Comment (1)

On Digital Media, Episode #31: Game Changers

In this episode John Federico, Ken Gellman and Steve Hatch discuss the numerous “game changers” that have occurred in the passed week. They include:

• Google Buys Doubleclick. What does it mean for marketers, media companies and consumers?
• Google will begin selling ad inventory on 675 ClearChannel radio stations nationwide.
• Verizon Wireless/AT&T Wireless have begun offering unlimited SMS and MMS messaging while Verizon is also offering unlimited vCast mutlimedia content subscription plans.
• Microsoft has released the Silverlight video player which will allow for the delivery of HD content to the PC and Mac platforms as well as the IE, FireFox and Safari browsers.
• Adobe has released a video player that will allow Flash videos to be played offline…and consumption measured.
• Will Adobe become an aggregator of consumption data? Who would be best able to crunch that data into something useful? Google? The theories are flying in this episode…

Our wine selection was a 2004 Cabernet from Juan Gil.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

Technorati Tags: Interactive Advertising, Wine, On Digital Media, John Federico, Steve Hatch, Ken Gellman, Digital Media, Cell Phones, Mobile Phones, Mobile Content, Verizon Wireless, AT&T Wireless, Podcasting, Podcasts,  Google, Advertising, Adobe, Microsoft, Silverlight, ClearChannel, dMarc, DoubleClick, Flash Video, HD Video, Alexander Blu

 

 On Digital Media, Episode#31: Game Changers [47:07m]: Play Now | Play in Popup | Download

19.Apr.07 Episodes Read more Comments (0)

On Digital Media, Episode #30

In this episode John Federico, Chia-Lin Simmons and Steve Hatch sing along with Alanis Morissette and talk about:

• Alanis Morissette’s cover of the Black Eyed Peas “My Humps” - it’s hilarious…and brilliant.
• We were at Podcamp NYC. Were you?
• C.C. Chapman thinks we had the best t-shirt at the un-conference.
• Chia-Lin and John both organized discussions at Podcamp NYC: Chia-Lin talked about delivering podcasts to wireless handsets and John talked about New Measurement for New Media. (No surprise there…)
• Marty Leone captured John’s entire talk on his MacBook Pro using the built-in iSight Camera.
• We finally met the notorious Christopher Penn at Podcamp NYC. Chris is one of the original organizers of the first Podcamp and the Podcamp concept. (Chris Brogan is his partner-in-crime in that regard.)
• Chris also organized Bum Rush the Charts, of which we have some stats about.
• John Wall “gifted” the BRTC song to me (”Mine Again” by Black Lab). I, in turn, gifted it to Steve Hatch. And so on, and so on… The song reached #99 on the U.S. rock charts.
• Scott Sigler gets a three-book deal with Crown Publishing (a Random House imprint). (John learned about it through Twitter!) We think this is another great example of the power of Social Media and self-publishing. Chia-Lin thinks this could be the first crack in the walls of book publishing. You heard it hear first, folks…  ;)
• Listener email! A listener schools us on how music piracy is really organized.
• Steve has a grand conspiracy theory on music piracy and promotion. John will by him a tinfoil hat for the next episode. John and Steve proceed to bicker and banter…
• No happy campers at the RIAA this week: the music industry henchmen have lost their first case and are required to pay the winning party’s legal fees.
• Apple to launch a subscription service?
• SnoCap and CD Baby partner with MySpace to create a music store on MySpace. John knows people who’ve gottten paid podcasts into the iTunes Store using the “CD Baby loophole”.
• TuneCore is going to be providing distribution into digital channels on flat fee model. Chia-Lin says, “Show me the spreadsheet.”
• SanDisk and Yahoo! introduce “Sansa Connect”, a wi-fi enabled portable music player. (The Tao is the first wi-fi enabled PMP that we know of.)
• Disney releases data on its MVNO…although not the data we were looking for.
• ABI Research thinks that there needs to be a new business model around mobile advertising but no one yet knows what that is. (Duh.)
• Chia-Lin’s cat is a luddite.
• Palm is working on its own Linux-based OS for their Treo line of smartphones. Supposedly, it’ll be released toward the end of this year.

Our wine selection was Coppola Rosso.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

Technorati Tags: Music Labels, Apple, iTunes, Podcamp NYC, DRM, File Sharing, CD Baby, Twitter, TuneCore, SnoCap, MySpace, YouTube, iPod, BumRushTheCharts.com, CGM, Interactive Advertising, Wine, Sansa Connect, Yahoo, Christopher Penn, Alanis Morissette, Scott Sigler, Crown Publishing, Random House, Self-Publishing, Piracy, Palm, Linux, On Digital Media, John Federico, Chia-Lin Simmons, ABI Research, Steve Hatch, Ken Gellman, Digital Media, Cell Phones, Mobile Phones, Mobile Content, Podcasting, Podcasts,  Google, Advertising, MVNO, Disney, Alexander Blu

 

 On Digital Media, Episode #30 [52:10m]: Play Now | Play in Popup | Download

12.Apr.07 Episodes Read more Comment (1)

On Digital Media, Episode #29

In this episode John Federico, Chia-Lin Simmons and Steve Hatch discuss:

• ODM is a PodcampNYC sponsor. (It rocked, BTW…)
• Evo Terra thinks we should keep the show under 45 minutes. We agree.
• Chia-Lin has a theory about “Bite sized, Snack sized and Meal sized” content, particularly as it relates to content delivered to mobile and wireless devices.
• Apple and EMI announce DRM-free tracks available at the iTunes Store some time in May.
• Now that the Trademark Lawsuit between Apple and Apple Corps has been settled, Chia-Lin thinks that we’ll see a Beatles iPod. Steve thinks it will coincide with the 30th Anniversary of Sargeant Pepper’s Lonely Hearts Club.
• Infoworld Magazine…is no longer a magazine. The publication has moved solely to online distribution.
• According to the April 2007 cover story in Fast Company Magazine, Jimmy Wales thinks he can take on Google using, of all things, human beings.
• Dave Sifry just released the “State of the Real-Time Web”.
• J.D. Lasica poses a question to our presidential candidates on You Tube. Joseph Biden  responds…on YouTube.
• MySpace is going to have it’s own presidential primary on January 1st 2008.
• What were the results of BumRushTheCharts?

Our wine selection was Coppola Rosso.

Our closing music is Democracy from Alexander Blu.

Send us email to comments@odmcast.com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

Technorati Tags: Music Labels, EMI, Apple, iTunes, The Beatles, Podcamp NYC, DRM, AAC, File Sharing, Wikia, Search Wikia, Jimmy Wales, Fast Company Magazine, Infoworld, Evo Terra, Podiobooks, MySpace, Technorati, David Sifry, State of the Blogosphere, J.D. Lasica, Joseph Biden, YouTube, iPod, BumRushTheCharts.com, CGM, Interactive Advertising, Wine, CTIA, Orlando, On Digital Media, John Federico, Chia-Lin Simmons, Steve Hatch, Ken Gellman, Digital Media, Cell Phones, Mobile Phones, Mobile Content, Podcasting, Podcasts,  Google, Advertising, Alexander Blu

 

 On Digital Media, Episode #29 [51:49m]: Play Now | Play in Popup | Download

05.Apr.07 Episodes Read more Comment (1)