On Digital Media

What is it?

On Digital Media is a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. If it's part of the digital media ecosystem, you'll likely hear about it here. Your hosts are John Federico, Chia-Lin Simmons, Ken Gellman and Steve Hatch.

On Digital Media, Episode #36: Follow the Google

In this episode John Federico, Chia-Lin Simmons, Ken Gellman, Steve Hatch and guest panelist Craig Calder , CMO of Mochila discuss the week in digital media. (Yes, we realize that we referred to this episode as #35, at least twice. We were overwhelmed by our temporary studio location. Or something.)

Google’s making all the right moves and everyone else seems to be following.
Google acquires FeedBurner for $100MM in cash.
Will GoogleClick serve up video ads for TV?
Craig gives us some insight into DoubleClick during digital media’s “Nuclear Winter.”
Microsoft acquired aQuantive for over $6B dollars.
Google has recently invested in a biotech company…run buy Sergey’s wife.
Is Terry Semel the person to run Yahoo? What is a “Digital Media Executive“?
Yahoo has decided to kill off WebJay in the next 30 days
We dissect Yahoo a bit.
Yahoo is rumored to buy Bebo for $1B
Is there a place for an advertising “upfront” in digital media. Uuuuh, no.
What would the repercussions of a Salesforce.com acquisition by Google be for the B-to-B marketplace? It would probably turn the market on its head.
ScanScout introduces “Google Adsense for Video”. Coincidentally, so does Google. Apparently the executions are quite differrent, though. More to come on this.
Are pre and post roll video advertising “dead”? No, but it’s the easiest (best?) thing that can be delivered at the moment.

Our wines this week were a 2004 Coppola Rosso and…something that Craig brought, which was very good but I don’t remember what it was called.

Our closing music is Democracy from Alexander Blu.

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