On Digital Media

What is it?

On Digital Media is a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. If it's part of the digital media ecosystem, you'll likely hear about it here. Your hosts are John Federico, Chia-Lin Simmons, Ken Gellman and Steve Hatch.

On Digital Media, Episode #49: The New Venture Capital

In this episode John Federico, Chia-Lin Simmons, Steve Hatch and Ken Gellman chat about:

AOL moving their headquarters to NYC.
You can now link directly to someone’s FaceBook profile, providing they set up the appropriate FaceBook app. We got’em: Chia-Lin, Steve, John.
John (and maybe Ken) will be at Podcamp Boston. John plans to geek out about podcast measurement. Come hang with us…
Chia-Lin will be moderating a panel at Digital Hollywood in L.A.
John will be at the Forrester Consumer Forum, October 11-12. The event is entitled, “Winning in a World Transformed by Social Technologies.” Reach out to John if you’ll be attending.
John’s been nominated to serve as the Chair of the Measurement Committee for The Association for Downloadable Media. Vote for him! Not a member yet? Join now. (Then vote for him.)
Britney Spears Super Fan gets his own reality TV show. As of the recording of this episode, his video had been viewed 8 million times.
NBC Universal plans to launch NBC Direct: free, as-supported downloads of NBC television programs that expire in seven days. Viewers cannot fast forward through the videos nor can they transfer them to portable devices or burn them to disc. Ken posits: do platforms matter? Steve wonders if the Hulu project is dead before it launched. John thinks that NBCU is just segmenting their audience based on consumption patterns.
The New York Times makes TimesSelect free. Rupert Murdoch thinks The Wall Street Journal might be better off being free and open over time. (It’s Deja Vu all over again… ) Chia-Lin and Ken do some back-of-the-envelope-math to project how much more money the WSJ Online would make if it became free. John wants to know how many people make up “a jillion.“
Google is now offering a new ad unit for AdSense advertisers: The Google Gadget Ad Unit. Steve’s unimpressed. For now.
YouTube is now commanding 35% of Google’s users and a full 28% of minutes spend on Google properties.
Google hired Andy Berndt form Ogilvy + Mather to work with agencies and advertisers to help them use Google properties more creatively and effectively.
GodTube is the fastest growing site in the United States. Launching on August 8th (we mistakenly said October 3rd on-mic) it had 1.7 unique visitors by the end of the month. The site has over 800,000 hours of video. Ken coins the phrase “Believer Generated Content.“
The fbFund has been created by the original FaceBook investors to fund the development of FaceBook Applications. The catch? There is no catch! They’ll invest without an expectation of equity.

Our wines this week were …very good. Ken and Steve each brought something, but I forgot to write it down…

Our music is Democracy from Alexander Blu.

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