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On Digital Media

_Shift Happens.

What is it?

On Digital Media is a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. If it's part of the digital media ecosystem, you'll likely hear about it here. Your hosts are John Federico, Chia-Lin Simmons, Ken Gellman and Steve Hatch.

On Digital Media, Episode# 53: Kindling

In this episode John Federico, Ken Gellman and Steve Hatch discuss:

  • Shout out to loyal ODM listener Adam Broitman for being so patient with our technical difficulties
  • Christmas came early for John, who just received his Kindle. We debate it’s merits and foibles in a classic ODM-style smack down. Bottom line: John likes it. (NOTE: John eluded that the Sony Reader has less than 3,000 titles - it’s probably more than that, but still not equal to Amazon’s 90,000 titles for the Kindle. John also indicated that the “Blog” titles are listed under the experimental menu. That’s innacurate.)
  • John was invited to a dinner by the investment banking division of a large U.S. bank. Of the 50+ attendees, most were buy-side or sell-side analysts. There were 6 to 8 of us from various sectors of the media business. These are the questions they grilled us on in an open discussion format over dinner.
    1. 2008: Recession or not?
      • If so, which category or categories of advertisers will be more resilient? Which will be weaker?
      • Which media will be more resilient? Which will be weaker?
    2. How long will it take television advertisers to pull their money out and put into other media that will deliver on their “GRP” (reach) goals, especially given the writer’s strike?
    3. Google: Friend or Foe to the Media Industry?
    4. Where do you see advertisers moving their money right now?
  • Mssrs Gellman and Hatch give their responses to these questions, followed by John’s responses and finally, followed by what John heard from the people who were at the dinner event.
  • Thanks to everyone in attendance at dinner for inspiring this show.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

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icon for podpress  On Digital Media, Episode# 53: Kindling [58:25m]: Play Now | Play in Popup | Download

29.Nov.07 Episodes Read more Comment (1)

On Digital Media, Episode #52: Attention Rules

In this episode John Federico, Steve Hatch and Ken Gellman chat about:

Our music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

 
icon for podpress  On Digital Media, Episode #52: Attention Rules [49:53m]: Play Now | Play in Popup | Download

15.Nov.07 Episodes Read more Comments (0)

On Digital Media, Episode #51: Open to being Social

In this episode John Federico, Chia-Lin Simmons and Steve Hatch chat about:

  • Steve has upgraded his blog from Moveable Type to Wordpress. (Finally).
  • Chia-Lin successfully moderated her first panel discusion at Digital Hollywood, Steve attended the SOA conference and John had the opportunity to speak on New Measurement for New Media at Podcamp Boston. Thanks to Mssrs. Penn and Brogan for a great event and thanks to Jeff Pulver for contributing the space for the event and sponsoring the official cocktail reception on Saturday night.
  • John was a guest lecturer in Heidi Cohen’s Class at NYU for her student who are working toward their MS in Direct and Interactive Marketing. Thanks to Heidi for the gracious invitation and to her students for their participation.
  • John will be attending Convergence 2007: The future of Advertising, Communications and Media on December 3rd in NYC. Care to join me?
  • FaceBook is allowing entities (Corporations, Brands, Non-Profits, Podcasts, etc.) to create profiles, just like any individual can. Steve loves it, John and Chia-Lin like it, but we are all somewhat skeptical of its value. Coupled with FaceBook Ads, is it a threat to Google?
  • Seth Godin thinks that FaceBook has a Hotmail problem. We absolutely agree.
  • Google announces the Open Social API’s. MySpace and Ning are notable partners who are embracing the technology. Will FaceBook adopt it?
  • Where’s my gPhone? Google releases Android and announces thirty-three hardware partners participating in the Open Handset Alliance. Chia-Lin thinks that it’s not just a threat to existing handset OS developers and handset manufacturers, but also to the U.S. carriers.
  • What happens if Nokia joins the Alliance and Symbian doesn’t? Doh! More importantly, should Apple be looking over its shoulder? A classic ODM-style debate ensues…
  • Writers strike for digital rights. And they should.

Our music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

 
icon for podpress  On Digital Media, Episode #51: Open to being Social [50:19m]: Play Now | Play in Popup | Download

08.Nov.07 Episodes Read more Comments (0)

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