On Digital Media, Episode #52: Attention Rules
In this episode John Federico, Steve Hatch and Ken Gellman chat about:
- Ken, looking very Canadian…and he finally has a Facebook profile! *gasp*
- John is planning to attend Convergence 2007: The future of Advertising, Communications and Media on December 3rd in NYC.
- Papa John’s Pizza now accepts orders via SMS! John rejoices! Ken thinks we should create the OpenTable of pizza delivery for local shops.
- Social networkers reach out more using SMS than on the web. Is that because SMS is such a killer app or does it portend the mobile future?
- The future will be Mobilized! Especially for shy teens and especially since they’re no longer using email.
- Ken thinks that all of this text-based communication makes the phone call that much more meaningful - but will that be true for millenials and younger generations? And what’s the real value of attention these days, even among individuals?
- Microsoft has acquired MusiWave for $50 million from OpenWave (who originally acquired MusiWave for $121 million. Ouch…). Will Microsoft once again be in competition with its partners - the handset manufacturers and carriers that use its Windows Mobile OS - a la the Zune? Ken and Steve think its a requisite “placeholder” in the market for Microsoft…until the ZunePhone arrives.
- Last.fm has luanched an Open Social application running on the Ning platform. Ning has been a leader in Open Social adoption.
- Paul McCartney has indicated that music from The Beatles will be sold digitally “some time in 2008″. Ken and John think it will be an iTunes exclusive, wrapped in FairPlay DRM - even if Apple loses money on the deal. Steve doesn’t agree.
- We predicted it: Rupert Murdoch plans to make the Wall Street Journal Online available for FREE. Ken thinks it will have ot be accompanied by a redesign if they want to take advantage of the potential ad revenue. Steve thinks they’ll make it free and open to anyone. John thinks he’s crazy. An ODM battle royale ensues.
- If The New York Times recent experience is any indicator, the WSJ may have nothing to fear in going free. Maybe.
- Warren Buffet’s Berkshire Hathaway is more than doubling its stake in Dow Jones. Coincidence?
- Writers from The Daily Show have a hilarious take on the current Television Writers Strike. If there’s no money in digital media, then why did Viacom sue YouTube for $1 Billion?!?
Our music is Democracy from Alexander Blu.
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