On Digital Media

What is it?

On Digital Media is a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. If it's part of the digital media ecosystem, you'll likely hear about it here. Your hosts are John Federico, Chia-Lin Simmons, Ken Gellman and Steve Hatch.

On Digital Media, Episode# 53: Kindling

In this episode John Federico, Ken Gellman and Steve Hatch discuss:

Shout out to loyal ODM listener Adam Broitman for being so patient with our technical difficulties
Christmas came early for John, who just received his Kindle. We debate it’s merits and foibles in a classic ODM-style smack down. Bottom line: John likes it. (NOTE: John eluded that the Sony Reader has less than 3,000 titles - it’s probably more than that, but still not equal to Amazon’s 90,000 titles for the Kindle. John also indicated that the “Blog” titles are listed under the experimental menu. That’s innacurate.)
John was invited to a dinner by the investment banking division of a large U.S. bank. Of the 50+ attendees, most were buy-side or sell-side analysts. There were 6 to 8 of us from various sectors of the media business. These are the questions they grilled us on in an open discussion format over dinner.
1. 2008: Recession or not?
  - If so, which category or categories of advertisers will be more resilient? Which will be weaker?
  - Which media will be more resilient? Which will be weaker?
2. How long will it take television advertisers to pull their money out and put into other media that will deliver on their “GRP” (reach) goals, especially given the writer’s strike?
3. Google: Friend or Foe to the Media Industry?
4. Where do you see advertisers moving their money right now?
Mssrs Gellman and Hatch give their responses to these questions, followed by John’s responses and finally, followed by what John heard from the people who were at the dinner event.
Thanks to everyone in attendance at dinner for inspiring this show.

Our closing music is Democracy from Alexander Blu.

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