On Digital Media

On Digital Media, Episode #55: 2007 Year in Review, 2008 Predictions

In this episode John Federico, Chia-Lin Simmons, Ken Gellman and Steve Hatch discuss the top stories of 2007 and make (gasp!) predictions for digital media in 2008.

• The first BIG THEME for 2007 was Openness. (Is that even a word? It is now…)
• We think the iPhone - the phone with the closed operating system - was one of the biggest contributors to the Openness theme in 2007. How so? Listen…
• Steve thinks that Google is more responsible for the proclaimed Openness of Verizon Wireless’ network, more so than the iPhone. We all gang up on him.
• Big media began to appear more like user generated media with the addition of podcasts, blogs and other types of new media.
• Read/Write Web thinks it was also the year of RSS. We can’t disagree. Which lead us to….
• API’s as another demonstration of the Openness theme. If companies didn’t literally open themselves up, they provided access in the form of open API’s. Of course, we’re talking about the Facebook API and Google’s Open Social API for social networks.
• NO DRM - or, the trend toward delivering purchased music downloads in mp3 format - was HUGE in representing the Openness theme.

• The second BIG THEME for 2007 centers on The Tipping Point for Digital Media
• The television writers strike exemplifies this. Their primary negotiating point? Digital media royalties. The studios are holding their position, saying that there’s no money to share.
• If there’s no money in it, why is Viacom suing YouTube for $1 Billion dollars?
• The decline in advertising revenues in traditional media is massive - and the money is all going into digital media.

• Predictions for 2008. Wanna know the answers to these questions? Listen…
• John predicts that On Digital Media will be acquired by TechCrunch for $10 Million Dollars. Or a case of wine. (We’re reasonable negotiators.)
• Will we see a Google Android-based handset in 2008? Will it be sold by a carrier or as an unlocked GSM device?
• Will on-demand media - whether premium or ad-supported - become a worthy competitor to traditional media distribution?
• In the coming economic slowdown, will digital media catch a cold, or just sneeze?
• Will the Amazon Kindle replace all forms of reading material, freeing children from scoliosis and the burden of textbooks?

Our music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also find us on FACEBOOK. Search for On Digital Media and “become a fan.”

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For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

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 On Digital Media, Episode #55: 2007 Year in Review, 2008 Predictions [53:21m]: Play Now | Play in Popup | Download

27.Dec.07 Episodes Read more Comments (0)

On Digital Media, Episode #54: A Media Circus

In this episode John Federico, Ken Gellman, Steve Hatch and special guest Adam Broitman of Morpheus Media discuss:

• Adam recently attended the 2007 iMedia Agency Summit where he spoke on the topic of “MythBusters” along with Garrick Schmitt of Avenue A / Razorfish and Mark Silva of Real Branding.
• Like most interactive advertising conferences these days, many of the discussions devolved into a discussion of Facebook’s Beacon advertising program.
• We review the Beacon program and why it’s caused such a stir, Mark Zuckerberg’s apology for it’s rollout and whether or not there’s actually value for the consumer in this model.
• Unlike many advertisers, Coke isn’t bailing on Facebook’s Beacon program. Then again, who care’s if your friends know that you bought a Coke…or like Coke…or whatever it is you would do online with a consumer packaged good other than buy it.
• According to the IAB, internet advertising revenues reached and all-time high of $5.2 billion in Q3 2007.
• Adam asks on his blog, “Big Media: Getting Too Big Or In Big Trouble?/Google: Big Media?“. We talk about the FCC’s Kevin Martin’s proposal to revamp media ownership regulations in the top 20 U.S. media markets and the effect it could have on both traditional and new media.
• When an algorithm becomes an editorial voice (a la Google) will it fall under FCC regulation?
• Verizon Wireless is going to open its network to any device that meets its technical standards while AT&T says it’s the “most open”. Sounds like a schoolyard brawl.
• Which handset manufacturer benefits most from this fight for openess? Nokia? Apple?….The Open Handset Alliance?
• Steve asks, “Who is going to have the greater longer term impact on the wireless industry: Google (and Android) or Apple? We have a diversity of opinions.
• We comment on Eric Rochow’s adventuring spirit in his quest to visit Studio 1A. When will he be back?

Our music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

Technorati Tags: Online Advertising, Advertising, John Federico, Ken Gellman, Steve Hatch, Adam Broitman, Morpheus Media, AMediaCirc.us, Eric Rochow, Real World Green, GardenFork.tv, Google, Google Android, Android, iPhone, Apple, FCC, Kevin Martin, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Media, Traditional Media, Big Media, Alexander Blu, FaceBook Beacon, FaceBook, MySpace

 

 On Digital Media, Episode #54: A Media Circus [56:24m]: Play Now | Play in Popup | Download

06.Dec.07 Episodes Read more Comments (0)