On Digital Media

What is it?

On Digital Media is a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. If it's part of the digital media ecosystem, you'll likely hear about it here. Your hosts are John Federico, Chia-Lin Simmons, Ken Gellman and Steve Hatch.

On Digital Media, Episode #54: A Media Circus

In this episode John Federico, Ken Gellman, Steve Hatch and special guest Adam Broitman of Morpheus Media discuss:

Adam recently attended the 2007 iMedia Agency Summit where he spoke on the topic of “MythBusters” along with Garrick Schmitt of Avenue A / Razorfish and Mark Silva of Real Branding.
Like most interactive advertising conferences these days, many of the discussions devolved into a discussion of Facebook’s Beacon advertising program.
We review the Beacon program and why it’s caused such a stir, Mark Zuckerberg’s apology for it’s rollout and whether or not there’s actually value for the consumer in this model.
Unlike many advertisers, Coke isn’t bailing on Facebook’s Beacon program. Then again, who care’s if your friends know that you bought a Coke…or like Coke…or whatever it is you would do online with a consumer packaged good other than buy it.
According to the IAB, internet advertising revenues reached and all-time high of $5.2 billion in Q3 2007.
Adam asks on his blog, “Big Media: Getting Too Big Or In Big Trouble?/Google: Big Media?“. We talk about the FCC’s Kevin Martin’s proposal to revamp media ownership regulations in the top 20 U.S. media markets and the effect it could have on both traditional and new media.
When an algorithm becomes an editorial voice (a la Google) will it fall under FCC regulation?
Verizon Wireless is going to open its network to any device that meets its technical standards while AT&T says it’s the “most open”. Sounds like a schoolyard brawl.
Which handset manufacturer benefits most from this fight for openess? Nokia? Apple?….The Open Handset Alliance?
Steve asks, “Who is going to have the greater longer term impact on the wireless industry: Google (and Android) or Apple? We have a diversity of opinions.
We comment on Eric Rochow’s adventuring spirit in his quest to visit Studio 1A. When will he be back?

Our music is Democracy from Alexander Blu.

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