On Digital Media

On Digital Media, Episode #32: Mike Shehan, CEO of Booyah Networks and SpotXchange

In another installment of Digital Media Makers, our guest is Mike Shehan, CEO of Booyah Networks and Spotxchange.

SpotXchange is a hosted ad management platform for streaming video that provides targeted ad insertion and scheduling, campaign management and reporting. It’s billed as the world’s first auction-based exchange for streaming video advertising.

SpotXchange borrows many of the best practices of sponsored search and applies them to an online video ad marketplace. These practices include, self-service tools, free market bidding, transparent reporting, an aggregated marketplace, and real-time tracking and optimization.

John Federico had an opportunity to sit down with Mike to discuss Spotxchange, its role in the market for streaming video and the Company’s plans for growth.

About Mike Shehan

A longtime Internet entrepreneur, Michael founded Booyah Networks in May 2001. Michael’s first company was LOGEX International, LLC, an e-commerce solutions provider focused on the retail and catalog industries in 1996. LOGEX was acquired by AppNet in 1998. AppNet went public in 1999, and then it was acquired by CommerceOne (NASDAQ: CMRC) in 2000. Michael served as president for AppNet’s two fastest growing divisions - e-Commerce Solutions and Outsourcing Services divisions. Immediately prior to founding Booyah Networks, Michael was the CEO of Ereo, Inc, a venture backed image search technology. Michael holds a bachelor’s degree from Vanderbilt University.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

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Technorati Tags: Booyah Networks, SpotXchange, On Digital Media, John Federico, Mike Sheehan, Streaming Media, Streaming Video, Video, Digital Media, Digital Media Makers, Interview, Advertising, TV, Video Advertising, Advertising Standards, Flash Video

 

 On Digital Media, Episode #32: Mike Shehan, CEO of Booyah Networks and SpotXchange [30:35m]: Play Now | Play in Popup | Download

26.Apr.07 Digital Media Makers, Episodes Read more Comment (1)

On Digital Media, Episode #24

This week, we begin a new, regular segment entitled Digital Media Makers, a series of discussions with the people who drive the business and technology of Digital Media.

Our guest this week is Keith McAllister, CEO of Mochila.

Recently named one of the Top 100 Private Companies by AlwaysOn Media , Mochila provides a global online media marketplace for print, audio, video, and photo content.

About Keith McAllister

Keith McAllister is an award-winning media executive whose career accomplishments range from investigative journalism to overseeing the largest electronic newsgathering organization in the United States. Until late 2003, Mr. McAllister had spent almost 18 years at CNN. In his last role, he was CNN’s executive vice president and managing editor of national newsgathering, a division with 500 staff that provided news coverage, programming, and other content to CNN’s many TV, radio, web, and wireless outlets. Mr. McAllister directed all news coverage, as well as nine bureaus, five beats (Political, Medical, Science, Travel, and Entertainment), and newsgathering relationships with CNN’s 700 affiliated local stations and networks. In the period between CNN and Mochila, Mr. McAllister consulted clients on media and branding strategy, crisis management, and content development strategies.

During Mr. McAllister’s tenure in charge of domestic newsgathering, CNN US’s ratings improved and the network solidified its lead in total audience among news networks. CNN also enhanced its status as the industry’s leader in breaking and quality news coverage as shown by the many awards won by Mr. McAllister’s division and its various units. Those include the following: Emmy Award, National Headliner Award, Edward R. Murrow Award, Peabody Award, Overseas Press Club Award, and Royal Television Society Award.

Prior to becoming a senior executive, Mr. McAllister’s other roles at CNN included vice president and New York bureau chief, New York managing editor, field producer, assignment editor, writer, and production assistant. Mr. McAllister received a B.A. from Amherst College and is married with three sons.

You can learn more about Keith and Mochila at www.mochila.com.

NOTE FROM JOHN: The audio quality of this episode is not up to our usual standards, but we now have better gear for mobile recording and promise improved quality during the next installment of Digital Media Makers. Cheers. -jf.

Technorati Tags: On Digital Media, Digital Media, Mochila, Keith McAllister, AlwaysOn Media 100, CNN, Media, Print, Photos, Magazines, Newspapers, Video, Audio, Online Marketplaces, John Federico, Podcasting, Podcast, Digital Media Makers

 

 On Digital Media, Episode #24 [28:18m]: Play Now | Play in Popup | Download

15.Feb.07 Digital Media Makers, Episodes Read more Comments (0)